loss leader

英 [ˈlɒs liːdə(r)]

美 [ˈlɔːs liːdər]

低价出售的商品；亏本出售的商品；招揽顾客的廉价品
n.  低价出售的商品; 亏本出售的商品; 招揽顾客的廉价品

经济

柯林斯词典

• （为吸引顾客而）亏本出售的商品
  Aloss leaderis an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

英英释义

noun

• a featured article of merchandise sold at a loss in order to draw customers
  Synonym:drawing cardleader

双语例句

• But managers can actually turn the loss of a rule-breaking leader into a positive, says Lisa Penney, a professor of industrial organizational psychology at the University of Houston.
  但事实上，管理层完全可以将违规领导者造成的损失转变为积极的影响，休斯顿大学（theUniversityofHouston）工业与组织心理学教授丽莎•佩妮说。
• Music videos have long been a loss leader intended to drive sales of records and singles.
  长期以来，音乐视频一直就是亏本搭售的产品，主要作用是推动唱片和单曲的销售。
• If Mr Anwar does go to jail, the alliance may not survive the loss of its leader.
  要是安瓦尔真的入狱，同盟军失去领袖，估计时日也不能持久。
• That from the brutal loss of our leader we will derive not weakness, but strength;
  我们痛失领袖之后不是变得软弱了，而是更加坚强了；
• Loss leader selling policy
  特价品销售政策损失
• It is unwise to go in with "loss leader" prices.
  以“低价倾销吸引顾客”进入市场是不明智的。
• This direction can also explain why removing the fixed portion from their card fees makes sense& a loss leader used to pump huge amounts of cash from small retailers into their Square balances.
  这种转变还能解释为什么要从信用卡费用中去掉固定费用，这种亏本买卖可以把大量来自小型零售商的金额汇聚到其Square账户中。
• Even though a primary leader may be disgraced, or the loss of a leader to sickness or death may come as an upsetting blow to the organization, the true leadership network stays intact.
  即使主要领导者因丑闻而名誉扫地，或者身患疾病，甚至不幸亡故，导致公司整体遭遇重创，但其核心领导体系可以毫发无损。
• Kane told me in July that she went into the two-year project thinking that if any company could survive the loss of its visionary leader, Apple ( AAPL) could.
  凯恩在7月份告诉说，她在启动这个为期两年的写作计划时认为，如果只有一家公司能够在失去有远见的领导者之后继续生存下去，那就是苹果公司。
• For many Michelin star restaurateurs, the restaurant is a loss leader whose fame allows the chef to charge high speaking or private cooking fees; others start lines of premade food or lower priced restaurants.
  很多米其林餐厅其实都是在赔本赚吆喝，它的名声使大厨能够赚取很高的私人烹饪费，还有些米其林餐厅则做起了低成本的配套食品和低价餐厅。